Reflective Writing of FSM4503 (4)

[Homework]   

 A day before Good Friday! However, everyday are good days! ^^

           After a long time, finally we met Dr Fareed in person again in food cyber for our lab because we failed to use our “high-tech” product to webcam with Dr in the cloud last few times. I think it might be due to the connection problem of internet in our food cyber. Anyway, Dr Fareed, I prefer to have a traditional class method which we can have a face to face class to avoid all those connection problems! ^^ 

         So, today as usual, we started the class with the discussions about GOMC which is our on-going project. Every groups have their own websites to corporate with and I think they have already registered for the websites, so do we. For the next step, Dr Fareed has explained it today in the class. He gave us some examples to fill in the form on the GOMC websites by using his mom’s kindergarten website.

Besides, we were asked to find out the weaknesses and strengths of our client’s website regarding on their appearance, content, functionality and website usability. I had went through the website of our client which is the 18°C Café with my group-mates today and we had discussed about the strengths and weaknesses of it. Moreover, we have to start to think about the keywords that are suitable for the website as well, so that when the people search for some keywords that are related to our client’s café, their website can be shown up on the top of the search engine. Oh ya! We have to set the areas of our target customers as well! For example, as our client's cafe is located around Pontian, Johor only, so our target area can put for the areas around Pontian or other areas of Johor. 

Our client's website:

In addition, Dr Fareed has taught some theory in front of the class today. It was about the website evolution by Hansan & Kalyavanan in 2008 and Online Presence. One of the elements of online presence is the interactive marketing. After the interactive marketing, there are online transaction such as e-commerce and pay-pal, then followed by the loyalty building feature. According to Dr, the social medias that we use every day are actually on the concept of loyalty building feature as we need to log in to our own account then only can access to the social media such as Facebook, Twitter, Instagram and so on. In the conclusion, based on the opinion of Dr Fareed, the online presence nowadays is experiencing the leap frogging effect because without the process of interactive marketing and online transaction, loyalty building feature is directly applied to everyone especially when we are registering for a new account in the social media. Therefore, we need to be extra careful when we are using the social media because we never know that there might have someone out there want to steal our information that we shared on social media to do something unlawful or beyond our imagination.

Lastly, our GOMC is going on so far so good. We have to prepare a pre-campaign report as soon as possible to submit it before the deadline. As I know, the pre-campaign report is crucial as it carries 30% of the marks of GOMC. All the best to everyone and my group-mates as well! Let’s do it together!!! J

“FUTURE is not for you to FIND it, but is for you to CREATE it.”

Written by Khoi Zi Shen (172194)

Year 2, Sem 2, Bac. of Sc (Food Service Management)